At UXFYP we have a very clear vision of digital product design. We are a small team but have a wide range of experience in the sector that guarantees the quality and execution of large studios, but with reasonable timelines and costs. We are lean: you don't pay account managers or intermediaries. You close the deal with us and we do the work. We are the ones that pick up the phone.
I consider myself a Designer, first & foremost. I am passionate about user experience & interaction design, committed to creating clear, usable, attractive work, and strive constantly to improve my skills and to share my knowledge through my blog www.alfonsomorcuende.com and through www.sazerac.es (a UX cocktail with a Southern twist).
I specialize in web and mobile design. An expert in front-end design for responsive websites. I help my clients meet their goals and increase profits with intriguing designs and structured, flexible development. I find new motivation with every project. I am a "Pixel Craftsman:" a lover of aesthetics and detail.
I am former Reuters journalist with a Master's degree in Human Computer Interaction from University College London's UCLIC faculty. I am lucky enough to have done in-depth research with real users in Spain, Brazil, the UK, Australia and the United States and designed products used by millions of users around the world. I believe in design driven by evidence.
I’m a multidisciplinary designer, I create digital designs and experiences that go beyond the purely aesthetic objective. I’m in love with the User Experience and Interaction Design, elements that enrich my proposals and approaches, wich really work. I focus on solving the specific needs of end users.
I enjoy working on Concept Development, running Co-creations, Design Sprints and workshops using Design Thinking, finally translating the outcome into testable interactive prototypes, wireframes or even sketches, depending on the situation. My native language is English and I speak Spanish and Italian fluently.
Today business and organisations deliver their services through digital and non-digital experiences, so it’s key to understand the problem they are solving for their customers. As a creative I use the design thinking to put people first, to understand problems and to identify needs and pains. As a strategist I understand that business is about vision, delivering value and results. The approach: open collaboration based on learning, building, measuring.
How we work